Finding an email marketing service that meets specific needs is not difficult, as companies offer essentially the same options — especially in terms of features and pricing, which include free trials, numerous email templates, social media integration, task plans and more.
When using email marketing software, you will be able to automate your marketing workflow, track statistics, send more and better email content, and build deeper stakeholder relationships with your customers.
But when it comes to the best email marketing services, it’s an irresponsible attitude to say there are a lot of options out there. In fact, according to our most recent study, we found that there are only a few dozen services (free and paid) to choose from, but despite that, we’ve picked out some of the best options that can make your decision much easier.
ConvertKit by Nathan Barry Founded in 2013, they target a clientele affectionately known as creators, and thus include roles such as bloggers, writers, internet celebrities, and course offerers.
One of the biggest selling points is how easy it is to create email automation workflows, and ConvertKit relies on a visual editor so you can see in real time how the email sequence will play out. There is also a built-in landing page editor that makes it easy to start email marketing without even having a website, as long as there are traffic sources (such as your YouTube channel or social media account) is sufficient.
The service is easy to use, powerful and slightly more expensive than the competition, so if you don’t mind spending more, ConvertKit is probably the best choice. They offer a 14-day free trial, as well as multiple subscription plans, each with exactly the same features, and the price will depend on the number of subscribers. In addition, if you end up finding that it’s not for you, you can get an unconditional refund within 30 days.
With a customer base of over 350,000, GetResponse is not only an online service platform for email marketing, but also comes with landing page design, aWebinarsAdditional features such as solutions that combine all these tools together can help you grow your email subscription list like crazy.
To create emails, simply use the cool WYSIWYG feature that predicts the best time of day to send emails to increase open rates.
If you have any trouble using it, you can find answers through the extensive resource library or, alternatively, you can get in touch with the support staff via email, live chat, live phone calls, etc. This service is perfect for medium-sized businesses that want a lot of marketing tools that don’t require any existing skills, as it’s very intuitive and easy to use, and even allows for other advanced features you hadn’t thought of.
Founded in 1995, Constant Contact has grown into one of the largest email marketing services in the world, and they continue to improve their product and expand into new areas that other competitors can’t reach.
For example, you’ll have access to an event manager and innovative social media tools – create coupons and download content to share on social media. You’ll also have access to hundreds of different integrations, so it will work well with any other applications and services you currently use.
In addition to the unique features mentioned above, they offer a wide range of templates and use a dashboard to display the most important email metrics. This is one of the best email marketing services for small businesses, and you can try it for free for 60 days. However, there is still one obvious drawback: there aren’t actually any automation tools available.
Aimed primarily at personal blogs and small websites, MailChimp not only has a cute company mascot, but is also one of the leading email marketing providers, sending over 1 billion emails a day.
The service is constantly evolving, with new features coming out every so often, and even includes social media integration. The preset templates are sized properly and very easy to customize, and you’ll also find advanced email marketing features such as contact segmentation, autoresponders, service and application integration, time zone based sending, A/B testing, and more.
Support teams respond quickly via live chat or email, plus they offer a wide variety of teaching resources. Many people use MailChimp only as a free service, and they offer easy-to-use tools in addition to emails for limited budgets, as well as premium options for bloggers and business owners.
Drip is a relatively new email marketing provider whose core audience is bloggers, marketers, and e-commerce website owners. Not only is this tool great for beginners, but the smart marketing automation tool is better than other products on the market.
If you are an e-commerce website owner, or if you sell a variety of different digital products, then Drip is a great option that allows you to track metrics such as the following to gain insight into your customers’ purchase intent and behavior.
- Returning visitors vs. new visitors
- Visitors who abandoned their shopping carts
- Customers who clicked on the email link, and those who did not click on the link
Not only that, you can also find WordPress, WooCommerce, SMS sendingFacebook Adsand various other integrations. Basically, if you sell a large number of products online (both digital and physical) and want to create complex marketing sequences without spending a lot of time, then this tool may be for you.
AWeber is a very popular tool that has been around for close to 20 years, and they even invented the autoresponder feature.
You’ll have access to a number of premium marketing tools, including a drag-and-drop email editor, a large number of pre-defined templates, rich integration options and more. aWeber allows you to create automated trigger-based email sequences, as well as email tracking sequences, based on which you’ll have access to statistics (such as open and delivery rates), A/B testing of emails, and the ability to Easily create email subscription forms to embed in your own website.
If you are confused about marketing terms, don’t worry, they offer a library of very useful resources to help you every step of the way. There is also live chat and email support, as well as phone support from 8:00 to 20:00 EST, and 9:00 to 17:00 on weekends. aWeber always provides a reliable service and is one of the best choices for small teams looking to streamline their email marketing efforts.
Keap (formerly known as Infusionsoft) is a powerful email marketing provider, and their all-in-one marketing tool combines the features of a content management system, email marketing and more in order to allow you to build complete customer profiles and create more targeted campaigns.
Email marketing is just one part of the overall feature set, the dashboard will display data on email campaigns, sales data, customer financial history, etc. Keap was one of the first email marketing providers to offer a drag and drop editor, just set the goals you want to achieve and create a corresponding automation sequence.
Despite combining CRM and email marketing, one feature is still missing: A/B testing, which will make it difficult for you to test different campaigns and may negatively impact improving open rates and overall sales.
MailerLite is one of the youngest tools on this list and also one of the easiest to use, but don’t let this simple approach fool you, they actually cover many marketing tools and then simplify them to what is necessary.
This simple service is very popular because it appeals to a wide international audience and offers multiple language options.MailerLite has a clean, easy-to-use interface and offers some simple and flexible modern templates that allow you to create marketing emails quickly. However, MailerLite does not offer any advanced automation or analytics features, making it suitable for users who want to keep things simple, such as freelancers, website owners and small businesses.
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