Every business, regardless of size or industry affiliation, typically operates a website. Most websites also have some targeted content designed specifically for Google search rankings – a leapfrog game of keywords and search trends, made more complex by the fact that Google changes some of its rules every few months. With good SEO tools, you can more easily beat your competitors while still adhering to the rules of the game.
There is no magical way to put your website on any of the results pages — at least notNatural Search(also known as organic search). If you plan to buy paid advertising space, then Google Ads Happy to help, your site will definitely be at the top (or bottom, depending) of the search resultsAdvertising RatingandQuality Score), but always with a small advertising mark next to the title.
A balanced and comprehensive search engine optimization strategy is essential in order to win more valuable traffic and gain the trust of more customers. This can be broken down into three main categories: keyword research, real-time search ranking monitoring, and web crawling.
SEMrush is a full-featured search engine optimization tool with powerful capabilities in keyword research, continuous search ranking monitoring, and web crawling. For effective search engine optimization strategies, they offer almost everything a small or medium-sized business needs.
While SpyFu offers a better user experience, more in-depth sales advice, and ad-focused data management at a lower price, SEMrush is still a powerful SEO platform with all the features you could possibly need and a dazzling feature set.
The tool’s interface is very simple and easy to use, with domain analysis snapshots displayed most prominently and a quick breakdown of current keywords from organic and paid traffic respectively. While SEO tools such as Ahrefs also integrate with social media sources and offer brand monitoring and rank tracking, SEMrush does a much better job of this and can even double as a social monitoring platform.
When conducting keyword queries, SEMrush presents the analytics in tables, charts, and visual interactive data with organic search / paid search breakdowns, average monthly search volume, and cost per click by country and region. They also offer a unique filter that allows you to switch between desktop and mobile search traffic, and no SEO tool currently offers such a granular source of traffic as SEMrush.
In the Search Ranking Report, SEMrush lists which keywords your competitors have lost so you can look for opportunities; it also shows their newly acquired keyword rankings and keeps track of them. For a more tricky comparison, the company has also developed a tool called Domain vs. Domain that allows you to see what keywords you don’t rank for that your competitors do.
The control panel has quite a lot of built-in reporting and organizational features that centralize the data on your (all domains) website, including health scores based on SEMrush crawl data, position tracking for ranking for specific keywords, and several other useful features. In addition, SEMrush works with Google Analytics and Google Search Console integration and allows you to get specific landing pages from both sources.
Advantages
- Comprehensive keyword research tools and domain analysis
- Backlink Tracking
- Very useful SEO campaign items
- Key words and positive SEO suggestions
Disadvantages
- Expensive
- Lack of keyword management list
KWFinder is a search engine optimization tool that focuses on keyword research and recommendations. Identifying the right keywords and search results is one of the most important aspects for an effective SEO strategy in order for you to try to get to the desired search result pages. While not as extensive a feature set as SEMrush, KWFinder is one of the most valuable standalone keyword analysis tools available.
Developed by Mangools, a provider of search engine optimization and online marketing tools, KWFinder offers a free plan that may be suitable for the smallest of small and medium-sized businesses and individuals. Every 24 hours, you get 5 free keyword queries and 50 relevant keywords per search.
In addition to KWFinder, Mangools offers 3 other SEO tools that go along with it.
You don’t have to be an expert to use KWFinder. The user experience is very simple and all queries always start with a simple search box. When entering keywords, you can choose a specific language, country or city. The optional city is a very useful parameter for SMBs that want to get traffic in their local search. In contrast, most other tools can only filter by country/region. You can also import a list of queries if you find entering keywords too troublesome.
With a long history of keyword research as its foundation, KWFinder has earned a reputation as one of the best search engine optimization tools available. Whether you are an SEO expert or a marketer, you will be pleased with the query process, keyword identification, SERP mapping, and keyword management features.
The limited functional coverage of KWFinder makes it more of a complement to SEMrush. But even when used standalone, its value speaks for itself. The addition of SERPWatcher brings ranking monitoring and tracking capabilities, and LinkMiner makes up for KWFinder’s lack of backlink analysis. With a low price and new features introduced regularly, KWFinder is an SEO tool that every business and individual should consider.
Advantages
- Powerful keyword search function
- Affordable
- Keyword list and management functions
- Detailed related keyword suggestions
- Google SERP specific keyword tool
- Rank tracking with the new SERPWatcher tool
Disadvantages
- Limited keyword results query
- Other features are weak compared to the powerful keyword research and analysis technology
SpyFu is a near-perfect SEO product that offers a rich set of features along with an easy-to-use interface. Whether you are a seasoned SEO professional or a casual business user, this is the ideal platform to help you grow quickly.
All package plans include an unlimited number of search results, domains, keywords, backlinks, and search results for comparison with competitors – that’s one of the big reasons why we ranked it at the top, and the unlimited search volume makes this tool even more attractive for ad hoc keyword research.
When companies want to optimize their strategies to develop the bestSearch Engine Results Pages (SERPs)SpyFu provides you with powerful keyword recommendation and management features.
SpyFu differs markedly from KWFinder and Ahrefs in the creation and construction of keywords, as well as in the metrics of the results. Instead of using page ratings and domain ratings to develop keyword lists and difficulty statistics, SpyFu uses a more explicit metric — the value of the keyword. After you search for a keyword, another navigation bar appears on the results page to further break down the search results, which you can then view in more depth.
In addition to providing keywords for CPC In addition, SpyFu provides a breakdown of daily and monthly costs and, for this keyword, how many advertisers have appeared in the past year. SERP analysis breaks out each URL in the search results page, and while KWFinder provides a more detailed breakdown in this area, SpyFu focuses more on monthly costs – which may be important for your business. – This may be important for your business.
This is a well-designed SEO tool with metrics and features specifically designed for sales, online marketing and digital advertising. Probably one of the best choices for all types of foreign trade companies.
Advantages
- Full suite of core keyword search and management tools
- Smooth user experience
- Interactive Reporting
- In-depth PPC/CPC and paid advertising metrics
- Backlink Tracking
- Ongoing website monitoring
- Infinite search results
- SEO Campaign Management
Disadvantages
- Does not provide web crawl function
- Advertising metrics can be confusing for novice SEO users
- Chinese website is not supported
When it comes to SEO, specifically keyword research and backlink analysis, we usually focus on SEMrush and KWFinder, but after using Serpstat extensively over the past few weeks, we realized that this is a very useful tool. Most impressive is the easy to use interface and the ability to track key SEO metrics in real time.
It is a platform that can perform automatic search engine optimization, such as rank tracking, backlink analysis, keyword research, etc. In addition, it is one of the few SEO tools that provide Chinese keyword research, but the depth of support is quite limited.
If you haven’t heard of Serpstat, here is some key information.
- Founded in 2013 as a keyword research tool, Serpstat has evolved into a comprehensive SEO and PPC analysis product
- The database has over 100 million keywords, 180 million ads, and 200 million search suggestions. With constant updates and improvements, it is now similar to major competitors such as SEMrush
- You can get Google data for 16 regions, as well as Yandex Ranking data in Moscow, St. Petersburg and Ukraine
- Serpstat is being used by over 30,000 online marketers worldwide, including SEO/PPC professionals, marketing managers and writers
The most popular SEO tools on the market seem to have agreed on monthly pricing, and if you’re a blogger just starting out, the high price tag may prevent you from taking these products seriously. Despite offering a free trial period, you will often run into some limitations. With Serpstat, you won’t have that problem. All plans have competitive pricing, and you can choose the one that suits your needs.
Successful businesses have one thing in common: they provide excellent customer service, and Serpstat’s customer support team is knowledgeable and offers a variety of resources so you can become an SEO expert. They even have a Serpstat Academy – a free online learning center that covers keyword research, competitor analysis, and all levels of SEO techniques from basic to advanced.
The core function of an SEO tool is to provide accurate data for keywords and backlinks so you can create better content accordingly. serpstat does a great job – keyword research, PPC analysis and competitor research. You can find new keywords, content ideas, and analyze PPC campaigns, plus the starting price of $19 / month makes it one of the most affordable SEO tools on the market.
Advantages
- A lot of useful training and learning materials are provided so that you can fully grasp how to use this tool
- Better ranking tracking capabilities than most SEO tools
- Easy to use interface
- Quality customer support services
Disadvantages
- Limited Chinese keyword support
- Data cannot be sorted by variable
- Lack of ability to perform local SEO analysis for all countries
In order to be successful in blogging and content marketing, you need to build a wide range of connections and get to know the most influential movers and shakers in the industry. Making these connections can bring you more visitors, more social shares, and a larger network of subscribers.
Ninja Outreach is an influencer marketing-focused software that lets you search for well-known blogs or bloggers based on different keywords, then organize them into lists and send emails using custom templates in the software. If you’ve ever used Excel spreadsheets, separate CRM software and various tools to manage outreach campaigns, you’ll find Ninja Outreach even more convenient, allowing you to do all of these things in one tool.
This marketing software is available in web and desktop versions of the application, both with 4 main features.
- Exploration.This is probably where you’ll spend the most time, searching out a variety of different influential blogs and websites and then pulling data from the sites. You can view site details, contact information, social shares, SEO metrics, and more. Once you get this data, you need to save it to a list.
- List Management.There are no real tasks going on in this section, basically you can create or edit lists, and one of the nice features is exporting the people in the list to an Excel spreadsheet.
- Prospects.Gives you a comprehensive view of all prospects in any given list for precise marketing via email.
- Management Template.This is one of the most important features where you create email templates that Ninja Outreach populates with extracted data (such as name, email, page URL, etc.) to match potential customers. This allows you to produce personalized emails very quickly without having to copy and paste a lot of information.
Does it feel too shabby? If you are interested in this, this is what it really looks like. If used properly, you can find the most precise customers. Also, handling all these different tasks in a single tool is a big selling point. ninja outreach is likely to be the most useful marketing tool, like a combination of a content management system, a promotional marketing tool, and a blog search engine.
Advantages
- Easy to use
- Cheap price
- Provide web and desktop applications
- Excellent information search and filtering capabilities
Disadvantages
- Features seem a bit shabby
- Lack of network tracking tools, so you can’t see the effectiveness of each campaign
When you’re building a website where natural search is the primary source of traffic, one of the biggest challenges is finding the right keywords that will drive traffic, then boost search result rankings and generate significant revenue. SEMrush mentioned above can do this very well, but Long Tail Pro can do a much better job when it comes to long tail keyword research.
It’s a desktop keyword research tool that runs on Adobe Air (for Windows and Mac operating systems). One of the nice things about Long Tail Pro is that you don’t have to be an SEO guru to master it quickly, and the interface is so simple and straightforward that even a novice can get used to it quickly.
Long Tail Pro is not only a keyword research tool, but the following features will also interest you.
- Create multiple projects: you can create different campaigns for different sites, which can help you organize your content better
- Generate other related keywords based on the keywords you entered
- Export data via Excel spreadsheet
- Find high CPC Long tail keywords, perfect for increasing AdSense Revenue
- Find an available domain name: If you are creating a blog, you can register a domain name using the keywords suggested by Long Tail Pro
- Check keyword rankings in Google, Yahoo and Bing
- Keyword competition check
- Bookmark the best keywords
With Long Tail Pro, you’ll learn how to find less competitive keywords in dominant areas, how to do keyword research correctly, how to turn your research into profits, and analyze the top ten ranked result pages. All of these great features start with a single keyword that you enter at random.
Advantages
- Excellent long-tail keyword search capability
- Great for finding high traffic, low competition keywords
- Easy to use desktop software
- 30-day money back guarantee
Disadvantages
- Longer time to calculate a large number of keywords (about 2 hours for 800 keywords)
SE Ranking is a cloud-based platform designed for search engine optimization and online marketing professionals. The platform features a complete set of tools including website inspection, competitor analysis, website ranking, keyword suggestions and grouping, backlink monitoring, automated professional reporting, and more, offering a range of additional features in addition to standard SEO, such asWhite Labeland marketing programs designed to take your professional digital services to a whole new level.
Most full-featured SEO tools on the market are too expensive for many people who just want to simply research SEO, but those advanced tools have a high barrier to entry, making it difficult for people to appreciate the appeal of SEO. Fortunately, SE Ranking offers the same features as advanced SEO tools, but without draining your wallet of all your money.
In terms of ranking tracking, SE Ranking is one of the best tools that can help you monitor the ranking position of your website for your targeted keywords and the success you have achieved in attracting quality backlinks. Another benefit is that with the useful information provided by the software, you will have the opportunity to modify your target keywords and find new keyword tips to get more targeted traffic.
Regarding SEO reporting, SE Ranking provides you with all the tools you need to check your website’s ranking history in order to give you the opportunity to improve your SEO strategy. You can drag and drop the modules you wish to display, including rankings, traffic, competitors, site audits and performance-based budgets, and you can also have the generated reports emailed to a designated email address on a regular basis.
Competitor research provides a way to specify the keywords targeted by a domain name, which can be used to determine the tactics used by competitors in paid advertising, and also to identify potential competitors based on the performance of your targeted keywords in paid and organic results. This information will help plan strategies for keyword research, as well as the direction of your company. In addition to helping you identify your main competitors, SE Ranking can also track website rankings.
In a nutshell, SE Ranking is a web-based SEO software that has the features included in advanced SEO tools at a very low price. They offer a 14-day trial period that allows you to test all the available tools for free.
Advantages
- The most affordable full-featured search engine optimization tool on the market
- Online marketing plans can make SEO easier for customers to understand
- Very useful SEO reports
- Regularly track your keyword rankings as you require
Disadvantages
- Difficult to compare competitors’ keyword analysis side by side
- For the Personal Edition, a limited number of keywords are tracked
- The backlink monitoring and keyword suggestion tool seems to be in the development and optimization stage, and it will take some time to be perfect
Imagine this: a client asks for SEO services — and you readily agree because you don’t want to lose the business. Sure, you may not have enough SEO expertise, but think the job might not be that difficult. You’re still struggling to get backlinks and organic traffic until a few months later, but the client has become frustrated and your own team is unhappy with this inept business.
This is the story of what happens to too many agencies – they either offer SEO services without actually knowing how it works, or waste time learning SEO instead of focusing on their core competencies. Until the perfect solution like SEO Reseller comes along, outsourcing the entire optimization process to trusted experts gives you more time to get new clients, and if used correctly, it’s a win-win for everyone involved.
SEO Reseller is an agency that specializes in search engine optimization and will serve toWhite Labelform to their clients. They usually have extensive relationships with publishers, contributors and authors and are able to easily get massive quality backlinks, and more importantly, they have a team of professional contributors to help you produce content. You don’t have to hire any SEO experts to provide high-quality SEO services to your clients.
While things are not always this simple, and search engine ranking strategies are updated frequently, you may need 3 reasons to purchase SEO outsourcing services.
- SEO is very expensive.According to Results of a study by CredoAlthough you can easily find SEO consultants on [Upwork](https://www.upwork.com/) who charge less than 25/hour, the actual results are likely to be unsatisfactory
- SEO is a key service.Search engine optimization is important because it can directly benefit businesses in the B2B and B2C space. a survey by Ascend2 found that SEO ranked second (after email marketing) among all the most effective B2C marketing strategies
- SEO is becoming more and more complex.The complexity of SEO depends on the complexity of Google’s algorithm, which has evolved to become one of the most complex codes in the world, in 2015 already2 billion lines of codeAnd because dozens of services are tightly integrated with Google, the future will become even more complex, all of which means that SEO efforts are more difficult than ever
By now you understand the fundamental reasons for using SEO Reseller, but there are many benefits beyond that: you can focus on your core competencies, get scalable results, work with experts, get on-demand services, and more. SEO Reseller operates like a traditional SEO agency, allowing you to choose from a variety of services, including but not limited to: on-page reviews, keyword research, link building, local search engine optimization, content creation, and more.
Advantages
- Simple and easy to use control panel
- Rich one-stop SEO solutions
- Provide high quality content creation services
Disadvantages
- Expensive
Like the SEO Reseller above, The HOTH is also a well-known SEO service provider that aims to provide white-label SEO solutions for their clients, including link building, blog posting, guest posts, press releases, local SEO, on-page SEO and other services. You can even have a one-on-one consultation call with them to discuss detailed needs and targeted keywords to pursue, and they will assign you an account manager if you need to subscribe to their services and seek help on a regular basis.
HOTH offers a wide range of service options in order to respond to different needs.
HOTH X
HOTH X is this company’s first SEO service in order for you to get quality, most targeted traffic. Over the past few years, they analyzed a lot of data to understand the viability of each approach and then put everything they learned into HOTH X – a product that is the culmination of all their data, knowledge and experience.
HOTH Stars
Customer reviews can enhance or destroy your online reputation. Unfortunately, most motivated customers tend to leave negative reviews. With HOTH STARS Reputation Management Software, you’ll be able to get more positive customer reviews on any website of your choice and deal with those unfavorable messages privately!
HOTH Blogger
HOTH Blogger is one of the easiest ways to publish articles on a regular basis, and they have created amazing blog writing services that can provide highly relevant, well-argued, quality and professional article content based on your needs.
HOTH Private Vault
Getting real quality links is not easy. For the past few years, they have been building a network of reliable relationships and online deals with experienced writers. Now you can use the relationships they have built up over the years to get high quality, world class backlinks from the best sites in the world, all from the most trusted providers.
HOTH OnPage
We perform extensive keyword research on your web pages, optimize the various elements of your pages, and provide complete analysis reports. When Onpage SEO is performed correctly, your page rankings will improve considerably and you will attract more traffic.
HOTH Mega
SEO can be confusing, and trying to weave the full details into an effective, comprehensive strategy can be exceptionally difficult if you’re not 100% savvy about SEO. After signing up for the HOTH Mega package, they’ll help you with keywords, optimization advice, and even subscribe to third-party services to make sure you’re on the right track.
HOTH Guest Post
This is the best way to get natural, high-quality white hat links to your site, and they will promote your site manually: produce a unique article on a high-quality site and link to it on your page. These are enterprise-level links that most people can’t get — they add tremendous power to your site.
HOTH Link Building
Get quality content link building to improve your website’s ranking in search engines.
HOTH Local SEO
HOTH Local is a smart, effective ranking machine that specializes in boosting your local search rankings.
Advantages
- Wide range of SEO services from local SEO to customer publishing
- Customized dashboard to track orders and download reports
- 100% White Label SEO means you can order services for your own customers without having to worry about any type of branding issues
- Free consultation help, dedicated account manager
Disadvantages
- Somewhat expensive
Ahrefs is one of the top crawlers on the market, and as a result, a leader in SEO. They maintain one of the largest backlink indexes in the world, crawling over 12 trillion historical backlinks and 6 billion web pages every day. This SEO tool also includes features such as specific keyword research, continuous SEO monitoring, page rank tracking, page content research, and excellent domain name comparison.
When you enter multiple keywords for a query, Ahrefs allows you to narrow your search by country, but unlike KWFinder, they do not offer the ability to break it down by city. Ahrefs’ keyword results page is probably the most basic and straightforward compared to other SEO tools, but the Keyword Explorer tool greatly enhances the visual response to interactive data.
After entering the URL into the web browser tool and performing a search, you will be presented with a variety of rich web page information, including all custom metrics, organic keyword and traffic breakdowns, organic and paid searches, and a complete index of all retrieved pages. Ahrefs is more than capable of boasting the competition when it comes to running fast, comprehensive website diagnostics.
If you are looking for an SEO tool with crawling and analysis capabilities to cover all the basics in terms of basic keyword research and ongoing monitoring, this would be a very good choice. Although Ahrefs offers a user experience that leaves little to be desired compared to some of the better SEO software out there, and keyword management and optimization suggestions leave much to be desired, it is still one of the best crawling tools out there.
Advantages:
- Site-specific and web-wide crawl functions
- Reliable keyword research capabilities
- Comprehensive domain monitoring and comparison
- In-depth SERP Analysis
Disadvantages:
- Limited SEO Reports
- Some parts of the software are not accurately described in minor languages
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